Discover how busy your favorite local spots are in real time, including cafes, airports, salons, and more. 43% of Google search queries are local, often leading to immediate visits. However, disappointment could arise when locations were too crowded. To combat this, Google's Local Insights team introduced Live Popular Times. This feature offers real-time data on a place's busyness, aiding in informed decision-making. Learn how Live Popular Times boosted local search traffic in this case study. scaling out to support 24 hour cases and peak hour summaries.