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heywussupello
Case study
Zero Suggest on Google Maps
  • when
  • 2016
  • client
  • Google
  • role
  • UX lead
  • more
Zero Suggest on Google Maps
12
12
2015
My role
High-level user flow
Challenge
People don't know they can find things without typing
Shortcut is tappable + 1:1 to POI icon
12
12
Opportunity + use cases
It was important to increase visibility for both driving & walking cases
Where's the closest gas station from my exit?
I need to get some food on my way to the CVS
User flows + explorations
We wanted to make these shortcuts easy and predictable to locate
High-level user flow
visual + interaction design
High-level user flow
Shortcut is tappable + 1:1 to POI icon
12
12
Outcome + UI
Ultimately, leading with iconography resulted in stronger base map & brand parity
High-level user flow
Take-aways + Next steps
Even with lots of user testing, placement & visual design may shift over time

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