Why, hello there
heywussupello
Zero Tap on Google Maps
  • when
  • 2015
  • client
  • Google
  • role
  • UX lead
  • more
Zero Tap on Google Maps
12
12
Users don't know they can find things without typing
Shortcut is tappable + 1:1 to POI icon
12
12
With both driving & walking use cases top of mind, we ran a number of studies
Where's the closest gas station from my exit?
I need to get some food on my way to the CVS
Both cases required improved awareness & visibility
Today's high-level 0-state user flow on Maps
Ideation + UI exploration
12
Carousels + color explorations
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
Ultimately, this resulted in stronger base map & brand parity
Shortcut is tappable + 1:1 to POI icon
12
12

More projects
Linegrams
12
Site
12
More projects