Why, hello there
heywussupello
Case study
Zero Suggest on Google Maps
  • when
  • 2015
  • client
  • Google
  • role
  • UX lead
  • more
Zero Tap on Google Maps
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12
  • 2015
  • UX, VISD, IXD, Prototyping
  • Google
My role
High-level user flow
Problem
Users don't know they can find things without typing
Shortcut is tappable + 1:1 to POI icon
12
12
Research + use cases
Search terms for [near me] have increased 4X since 2014, with +78% YoY growth for overall local search queries
Where's the closest gas station from my exit?
I need to get some food on my way to the CVS
Opportunity + user flows
It was important to increase visibility for both driving & walking cases, while keeping the language universal
Today's high-level 0-state user flow on Maps
Ideation + UI exploration
12
Carousels + color explorations
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
High-level user flow
Outcome + UI
Ultimately, leading with iconography resulted in stronger base map & brand parity
High-level user flow
Take-aways + Next steps
Even with lots of user testing, placement & visual design may shift over time
Shortcut is tappable + 1:1 to POI icon
12
12

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