Zero Tap on Google Maps
Making it easier to find what you need when on the go
Users don't know they can find things without typing
Local is 17% of U.S. search traffic, and search terms for near me have increased 4x since 2014. We also found that comeptitors such as Apple Maps, Foursquare and CityMapper were solving issues for multiple use cases within each app and we weren't. Such as transit, navigation and exploration. We weren't surfacing this info early enough during search and it was a challenge for those abroad to formulate queries.
Zero states on Apple Maps + Foursquare
Solving for both driving & walking was a challenge
After some user studies, we found that most did not care for the swipe method as it hid too many of the options, and other UI patterns just didn't align to our base map and other on-going efforts.
Carousels + color explorations
Users didn't have time to hunt, and we didn't want to break our conventions
In the end, we found that showing all categorical options to users at once was the best path forward. Most didn't like not knowing how many options were in a swipe view and at the same time having to traverse a long line of options until you reach the end. Thus, in order to save real estate, we placed all categories into one card that could expand and close.
Shortcut is tappable + 1:1 to POI icon