Why, hello there
heywussupello
Case study
Bookings across Google
  • when
  • 2016
  • client
  • Google
  • role
  • UX lead
  • more
Bookings on Google
12
12
2016
My role
High-level user flow
Challenge
Service business support is a top need for users & merchants
Today's mesh of transactional UI's
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
Competitive landscape + common themes
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
Opportunity + use cases
In 2016, Google saw a surge in local service query volume
High-level user flow
I need to make dinner reservations tonight
I'd like to book a class at the nearby yoga studio
User flows + explorations
We needed a flexible system for an ever-growing list of partners and verticals
High-level user flow
High-level user flow
visual + interaction design
High-level user flow
Finalized entry point + service selection UI
12
Checkout details + confirmation states
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
Outcome + UI
We created a mobile-first entry point and framework, as well as a pattern library for our partner teams to use
High-level user flow
And how this framework scales between top verticals
Take-aways + Next steps
Currently over 600k 28D bookings and 70k merchants with a 17% conversation rate
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