Why, hello there
heywussupello
Case study
Bookings across Google
  • when
  • 2017
  • client
  • Google
  • role
  • UX lead
  • more
Bookings across Google
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Problem
Service business support is a top need for users & merchants - such as reservations, haircuts & classes
Today's mesh of transactional UI's
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GOOGLE MY BUSINESS
Google My Business Material Design
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Competitive landscape + common themes
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GOOGLE MY BUSINESS
Google My Business Material Design
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Research + use cases
In 2016, Google saw a surge in overall service query volume to nearly 3B
I need to make dinner reservations tonight
I'd like to book a class at the nearby yoga studio
Findings + exploration
We needed a flexible system for an ever-growing list of partners and verticals
High-level user flow
High-level user flow
UI + placement explorations
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A standardized UI that doesn't clash
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
High-level user flow
Outcome
We created a universal entry point and framework, as well as a pattern library for our partner teams to use
High-level user flow
We then worked closely with our partner & production teams to spec out shared components
And how this framework scales between top verticals
Let's add some of this UI to our baseline flow
Finalized entry point + service selection UI
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Checkout details + confirmation states
12
GOOGLE MY BUSINESS
Google My Business Material Design
More
Take-aways
Currently over 600k 28D bookings and 70k merchants with a 17% conversation rate

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